Information Marketing – Launching an Info-Product Into a New Market

Infopreneurs marketing info-products to a market for the first time must build a relationship with prospective customers so they learn about you, learn that you understand their problems and trust you to provide the solution. Until recently, info-marketers building a relationship with a market were limited to submitting articles in the industry trade journal. While that is may still be effective, with today’s technology, there are a lot of new tools you can use to build a trusting relationship with your prospective customers.

As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Dorin in Canada about the methods and materials that can be used to launch a new info-marketing business. Since this is a common question, I have decided to prepare an article about this challenge to help you.

Dorin recorded several audio briefings about different challenges his prospective customers face within his market. The audio briefings contain information about the problem, they give them strategies to overcome the problem and invite listeners to invest in his product for all the details on how to implement those strategies. These audio clips allow prospective customers to learn more about Dorin, learn about his strategies and grow to trust him.

Dorin is also working on a post card direct mail campaign. He was concerned that a sales letter may be better than a post card in generating a response; however, since a sales letter is more expensive to produce and mail, he wasn’t sure it would be worth the investment. It’s always important for information marketers to test both tools. Split your list in half; mail half the list your post card and the other half your sales letter. Allow the market to determine the best marketing tool.

Many info-marketers are using forums to build a sense of community with their customers. A lot of information marketers post articles or clips of video or audio to their blogs and forums to get feedback and build interest for your program. They sometimes survey their customers to find out what they want, it can be as simple as posting the question, “what is the biggest change you face?” or “what challenges does your company need to overcome?” Then, you can create an information product or a coaching business structured to help them overcome those challenges.

A newsletter can be a cost efficient and beneficial way to keep those interested clients hooked into your information. For Dorin, I gave a quick template for an eight-page newsletter, eight steps guideline is as follows: the first page is an article in your voice, talking directly to your reader about current affairs within your business, family or business philosophy so readers get a sense of who you are and what you are about. Dedicate the second page or two to the successful members who have used your techniques to help them make a successful start. The rest of the pages, excluding the final page, are articles about things within your program or company, articles on the real world and real world issues and about how the readers can become more involved in your program, making sure to address any conflicts or problems in which the readers might be involved. You could also include an article about personal development, goal setting, discipline or motivation. A lot of readers like these articles and good news help put customers into a buying mood. The last page should make the reader look forward to the next month’s edition of the newsletter.

There have never been greater, more diverse, more lucrative opportunities for everyone-experienced, successful entrepreneurs to rank beginners-in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything-from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package information that customers want in convenient forms such as DVD’s, books, eBooks, CD’s, magazines, websites, teleseminars, webinars, coaching programs, seminars, and conferences.

Share Your Info Marketing Skills For a Bigger Payout

Info marketing is like a lot of entrepreneurial enterprises. It requires a lot of work. But while other entrepreneurs spend loads of time pounding the pavement, cold-calling potential clients, and trying to maintain a certain image, information marketing requires work worthy of any graduate student.

As much as you might know about whatever subject you are creating info for, you have to do your homework for your information marketing. You spend loads of time doing research, compiling information, and putting it back out into the public forum. This hard work is what brings home the bacon for you, and it is what gains you the success.

With this success come admirers. More than likely, you are going to run into folks who are impressed with your skills, your knowledge, and your love of what you do. For lack of a better word, they are fans. These fans might go to great lengths to seek you out. They might take you for lunch and quiz you about how to get going on their information business. Better yet, they might contract you out to work for them. If these opportunities come your way, take them. Your hard work can be a great teaching ground for someone else.

Then there are a few who might want you to share your existing information. They aren’t content creators or they can’t find anyone who can better the content you have. From there you might get the pitch: would you share your information?

Sharing information with a peer’s information marketing business is a tricky scenario. Sure you feel honored that you are being asked to share your information, but you have to be careful. There are a lot of things to consider and even more problems to avoid.

If you decide to share your info with another entrepreneur, you first have to work out an agreement. Sit down and discuss what content you are going to share, how often you are going to share it, and what compensation you will get for doing so. Some entrepreneurs or other interested parties wanting your info might want to you hustle through this and get going so they can use your content, but it’s up to you to make sure that all areas of the agreement are thoroughly negotiated. No matter how long it takes, work the deal out right down to the smallest detail.

It also does not hurt do up your deal in writing. I am not one to breed suspicion in others, as I think most entrepreneurial deals are good, even if they are just done verbally or with a handshake. But you never know what can happen. Occasionally things go wrong in a professional partnership and, in the event that it does, a contract is good to have in order to ensure all matters are legally abided by. Once they are fulfilled, you can resolve matters and move on.

Related to the above, I often tell info marketers that it is always good to copyright their material. Once your stuff is officially copyrighted, you can control who does and does not have access to your information. You can use government policies to determine what to charge others who want to use your content and restrict what material you do or do not want to be used by another party. For more information on this, contact your local small business bureau or government revenue agency to see how you can properly trademark your info material and what policies others have to stick to if they want to use your info.

But, more than anything, I also suggest to info marketers that, should they want to share their info with other entrepreneurs, it’s often best to take that extra hour and rewrite the material that the client wants and sell it flat out to them. Why? To save headaches. If you want to avoid hassles of whose content is whose and fights over what is owed over shared content, it’s often best just to redo the content as a “new” piece and then sell it off as its own entity, much like an ad agency writer developing another beer ad for another brewery. They’ve done it once and now just have to go through the simple motions of doing it again. There is no issue with plagiarism and you maintain a good relationship with your client, who now has something of their own to help promote their business.

In spite of what some people think, information sharing can build great professional relationships for info marketers. You expand your own existing horizons while helping someone else build up their own professional relationship. It can be a great two-way street of success for information marketers to grow and connect.

Information Marketing – Using Bonuses to Entice Upgrades

Membership upgrades are a helpful way to gain more profits for the products you give. I have two strategies that can help with getting the interest you need to add your upgrades.

As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Doran in British Columbia, Canada about using bonuses to encourage members to upgrade. Since this is a common question, I decided to prepare an article about this challenge to help you.

Offering different levels of membership for your product is a good way to get people to want to pay more to view what your products may offer. Bringing some super bribes into the mix to get them to upgrade to the higher levels will help your business bring in more profits by offering more products or services more a higher level of support. Here are two reasons why this offer would help your company’s profits increase.

There are two primary reasons why people want to upgrade their membership to a higher level. The first one is the offer of a big bonus. If you are offering much more product for just a little more money, your members will see the benefit in getting more for you money. The second reason members upgrade is to find out exactly what is at the next level that they might want. Members will ask themselves, “What is at the next level that I really, really want?”

An important factor to consider is scarcity. If you only offer a certain amount of bonuses, and tell your members, it is only available to the first so many of people that respond the interest and response to the offer will increase. Using the element of limited value can help encourage your members to respond right away to the offer so that they may obtain the benefits before the benefits run out. By offering bribes, your business memberships will have more interest if you focus on using more products for the money and utilize the element of scarcity.