What Are the Advantages of Info Prodigy?

Info Prodigy is the new course by veteran internet marketers Tim Godfrey and Steven Clayton and information product guru Kate Anderson. There is a lot of hype around this program – as with the launches of many internet marketing products. This article will reveal the advantages and disadvantages of Info Prodigy. Read it before you decide to buy.

Advantages of Info Prodigy:

One: The Info prodigy course is incredibly complete. It is divided into the following 7 segments that take you from zero to creating an information product, marketing it and eventually selling it if you choose to. These are the segments:

  • Part 1 – How to Brainstorm and Discover a Viable Niche
  • Part 2 – Step by Step Product Development – Even If You’re On a Tight Budget
  • Part 3 – How to Market your Product and How To Boost Sales
  • Part 4 – Setting up Your Payment Gateways
  • Part 5 – How to Attract Affiliates to Promote Your Product
  • Part 6 – Product Launching- When and How To Do It
  • Part 7 – How to Sell Your Business Entirely When You’re Ready

Two: The second major advantage to Info Prodigy is that it is absolutely and wonderfully organized from start to finish. It’s a great place for beginners to start because of the logic sequencing. The videos and PDF files are also easy to navigate to help more advanced marketers get to the stuff they need quickly.

Three: Third, the course comes with the best customer support in the internet marketing world. You can expect an active user forum, plus nearly immediate customer support as well as personalized support from experienced mentors. The course is limited to a number of participants that the support team can handle.

Four: The course will give you access to some of Steve and Tim’s secret weapon internet marketing tools.

Five: Finally, Info Prodigy is backed by a 60 day no risk money back guarantee. You really have nothing to lose in checking it out.

Disadvantages of Info Prodigy

I’ve seen only two real disadvantages to the course and honestly they aren’t really that serious.

One: The course is so complete and contains so much information that it takes some dedication and planing to work through it. It’s worth it but you will have to put in some work.

Two: The price of the course sets some people back. When you consider that Info Marketing is 1 Billion dollar per year industry, the price seems pretty reasonable, though.

This powerful course is only available for one week – 9-16 August.

Info Marketing Processes For Newbies – Part 2

In Part 1 of this extended article I outlined a very, very simple view of what’s involved. Now, about that wall I mentioned earlier.

The Gurus’ Advantage.

Well, as I see it, it’s not that they’re a great deal smarter or harder working (or better looking) than you are. The reasons that the “gurus” and established players in the information marketing arena seem to make their millions so effortlessly are twofold.

#1. They were early. And…

#2. They now get other people to do the “hard work”.

#1. The Early Bird.

They were there early enough to get the best seats in the house. By that, I mean that they started when marketing over the internet was in its infancy.

People back then were hungry for knowledge about this new “open-to-all” marketing channel. And there were relatively fewer suppliers of suitable information products. So it was relatively easy to create basic products that were instantly in high demand. This allowed them to get a high and fast return on the investment of their time.

Don’t get me wrong. I’m not knocking them for it. They blazed the trail, and they were entitled to the rewards.

#2. Outsourcing.

Because they’ve built up their financial resources, they can now afford to get someone else to do the time-consuming basics on their behalf. This leaves them free to concentrate on the bigger picture.

The rest of us are struggling to catch up. And we never really will. Because in the beginning, we’re having to learn while working at the processes outlined earlier.

So how can we move on faster?

Well, you can’t shave much time off process #1. You still need to have the ideas yourself. But you can utilise some of the excellent keyword research tools out there (free and paid) to get inspiration and ideas as well as being able to check out their viability.

But you can do something about the other three processes.

However, unless you are technically capable and can also write wallet-opening sales copy, then you’ll need to invest some cash yourself.

The Easy One First.

Let’s take the most straightforward process first – Fulfillment. If you’re selling your own product, then you’ll need some form of shopping cart and payment processor.

Once you have these set up, the fulfillment of electronic deliveries will run on autopilot apart from the odd support request or refund.

If you’re selling a physical product, then there are various fulfillment services available – you’ll just need to give up a percentage of your sales income to cover the costs.

The Big Results.

Processes 2 and 3 (Product and Marketing) are where you can really reduce your time and effort. But again, you will need to spend some money yourself.

Use Public Domain.

Now, you can reduce your product creation time considerably by taking public domain material and re-packaging or re-purposing it.

This still takes some time and effort, although you at least have a good foundation on which to build.

Interview With An Expert.

If you can find an expert in your chosen niche and they are willing to share their knowledge, then you have a very quick route to a “unique” product of your own.

The quickest and easiest way to go about this is to simply take an audio recording of the whole interview. After very little preparation, you can then sell the audio file as a download or on CD.

If you also get the audio transcribed, you can then include the written word in electronic or printed form. This adds more value to your initial product.

One Last Hurdle – The Sales Page

With both of the above methods, you’re still left with the sales copy and web pages to set.

But, there is a way to overcome this.

Private Label Rights

If you can find one or more sources of good quality private label rights (PLR) material, then you can eliminate most of processes 2 and 3 Product and Marketing) at a stroke. Especially as a lot of good PLR products also come with ready-prepared sales and promotional material.

Also, because the producers of this type of product want it to sell well, they tend to concentrate on topics that people are hungry for information about. So you also get to reduce time spent on process 1 (Research) as well.

If you hunt around a bit further, you can also find providers who will also set up the sales and download pages for you as well as registering a suitable domain on your behalf.

Then, you can concentrate on tuning your traffic generation to bring customers flocking.

Information Marketing – Designing a Coaching Program

Information marketing is not only about getting the information to the niche group. Info marketing also deals with coaching and developing the business. After all, you did not become an infoprenuer have only one, one hit wonder, did you? If you had, you would not be reading this article and learning how to cultivate yourself from your current level to that of the Information Marketing Specialist.

As the president of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Kelly in Oklahoma about the best way to design a coaching program that acts as a follow up from a seminar. Since this is a common question, I have decided to prepare an article about this challenge to help you.

This situation is a bit different in the fact that Kelly is not marketing his program in the same methods as we previously discussed. In this situation, Kelly will be speaking at a seminar hosted by another group. This is a plus in Kelly favor because he is walking into a positive situation loaded with prospects. Think about it in this way. The promoters have already seeded the group and they know what the topics are. More importantly, they know who will be there. They have the interest. Now it is up to the Infoprenuer to have what it takes to capture and keep their attention.

In designing a coaching program as a follow-up to a seminar, you will first need to speak with the person or persons who extended to you the speaking invitation. It is professional courtesy to respect them by letting them know about your program. Depending on the situation, they may want to be in on the proceeds of the coaching program. After all, if it were not for them, you never would have met the potential clients.

The coaching program needs to be in the best interests of the coach as well as the theoretical student. You may decide to work with a group in a specific area, or you may choose that no one else in a specific area may enter the program. You may also choose to do seminars, conference calls, emails or even one-on-one meetings to add value to your coaching.

Regardless of the way you have designed the program, starting from a seminar is a beneficial way to go. You will already have ideas to the needs of the clients, as well as to what their interest level may be. Let that knowledge guide you to not only make yourself successful, but them too!